UNIQLO – Account
Business goals:
Improve post-purchase experience and returning users' conversion.
Reduce order-related customer service contacts.
Better integration with email marketing.
Login:
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Simplified login with more visible options and fewer fields for easier account creation.
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Custom message for business use to encourage account creation
Account Home:
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Personalised greeting cycling between local language and Japanese to help build brand image
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AI-powered product containers that proved to be high converters elsewhere on the site
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Improved sidebar navigation and recent order & wishlist summaries
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Links to Returns/Tracking, FAQs, clothing care guide, and app download (customisable for business needs).
Past Orders:
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Quick navigation to main order page with summary by date, track/return options, and details aligned with confirmation emails.
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Easily accessible help section.
Edit Personal & Payment Details:
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UX/UI refresh aligned with checkout.
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Added saved cards and payment methods for easier checkout (approved by the security team)
Wishlist:
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UI/UX alignment with the cart page and plans to integrate into the logged-in cart, featuring AI-powered product containers.