About me
Experience
*
Transitioned with the Technology function to agile, initially focused on checkout and lower funnel.
*
Sole product designer, covering all UX requests after a colleague’s departure.
*
Managing the UX research partnership to identify opportunities, create action plans, and enhance onsite user experiences.
*
Developing a Design System to accelerate Front-End development timelines and QA.
*
Designing high-fidelity prototypes, user flows, and interfaces for all UX needs in the business, guiding stakeholders through customer journeys when needed.
*
Ensuring new features and AB tests align with original designs through diligent testing.
*
Supporting product owners in ideating solutions and balancing business and user needs.
*
Participating in planning and agile team ceremonies when needed to drive efficient delivery.
*
Addressing accessibility needs.
*
Addressed user pain points through research, benchmarking, A/B testing, and prototyping.
*
Collaborated with an external agency to write tickets, hand over designs, resolve queries, and QA features.
*
Presented designs to stakeholders, balancing business goals and user needs.
*
Key projects: PLP improvements, account section redesign, and mobile menu
*
Managed a team of three junior designers creating all shoppable site content, including banners, emails, and blog images.
*
Ensured assets aligned with seasonal direction, legal requirements, and were inspiring to customers.
*
Managed workloads, ensuring timely delivery and managing stakeholder expectations.
*
Led a front-end in-sourcing project, enabling in-house access to HTML, CSS, and JavaScript, reducing reliance on external support and freeing up budget.
Education
University of the Arts London
BA (Hons) Graphic and Media Design
Interests
I recently got into running (along with most of my East London peers). I am super slow, but I enjoy getting out and breathing some fresh air every couple of days. I try to keep healthy outside of running, reading up about sports nutrition and following new research coming out about women's health.
I love experimenting with fashion and beauty. I very much focus on comfort and having fun and as such I see them as extensions of my design practice. I enjoy applying the same principles to the spaces around me as well and dabble in interior design.
Lastly, I'm an avid sci-fi reader, but I'll also happily read most fiction.